Soaps: “Most soaps are made with palm oil, and when you get it, it’s hard,” Kennell says. “When you feel our soaps, you can squeeze them. We’re making a product that’s not like everyone else’s.” To stretch the life of each bar, the duo instructs customers to leave it out of water, cut it in half, and put one-half in the refrigerator. “Treat it like food,” Kennell says.
Tools: Kennell and Kemp use mixers, blenders, molds, and more during the process. “It’s like ‘Ready, set, go,’” Kennell says, “because you have a small window before the soap gets hard.”
Soap Names: “We consider the body of soaps a community,” Kennell says, referencing the soap varieties’ eye-catching names: Drama Queen, Big Daddy, Sagging Jeans… When they went to Ferguson with their soaps in 2014, the names were often a talking point. “It was so beautiful to hear the different perspectives without the cameras and all the pressure of what people might say about your opinion.”
Philosophy: “When you learn, teach somebody,” Kennell says. “My granddaddy used to say, ‘Each one, teach one.’ That’s community.”