It was during the civil unrest in Saint Louis during late 2014 when Soaplife360 was born. For Coco, soap making became a distraction from the crisis her city was in at that time. She would attend peaceful protest between clients and was moved by the community’s love and support of one another. When formulating recipes in her kitchen, she was inspired to name each soap after their unique personalities. At local markets, those who were curious about the soap names felt safe to speak their truth. The soaps began to invoke conversations that would shine a light on stereotypes that persisted in our culture. We hope to continue to inspire people to reach greater levels of tolerance and remind them to appreciate diversity within our beloved city and throughout the globe.


A mother of 3 young men who are forced to help her in the studio making your soaps, attending pop-up markets and performing other administrative task sometimes against their will. She began creating natural skincare from botanicals and other natural ingredients when she developed adult acne in her early twenties and would later learn about soap making after her son developed eczema as a toddler. She's been an expert in the beauty industry for 20+ years as an aesthetician and hair stylist with extensive training at Vidal Sassoon in London + the Aveda Institute in Soho, New York.



Each ingredient is sincerely chosen and formulated with what we've coined "urban alchemy". We use an ancestral tradition of herbal infusion, to make the tinctures and botanical extracts found in your skincare. Our oils are cold pressed and cruelty-free. Our soaps are palm-free as well as free of fragrance and synthetic dyes. We believe in the power of plant actives, routine skin modalities like massage and mindfulness to restore, repair and rejuvenate the skin and the body.


Coco Kennell